The "story" is the key thing in the marketing effort

The power of storytelling should never be underestimated – not in lectures or in marketing. Time after time I have realized the importance of always having a compelling but simple story to tell along with your offering.

In Seth Gordin’s "'All Marketers are Liars' - Seth Godin speaks at Google", he shows that he definitely is the right marketing man to tell that story.

For me, he comes across much better aural than when I read his book. That is though not true for everybody I try to learn from and be inspired by. Sometimes it is the vice versa.

Take some time to listen to all the key marketing concept and examples of e.g. cat food and purple cows. The presentation is about 40 minutes – but it is worth it.