Sunday, October 26, 2008

Link Share on the Workings of Storytelling and the Google Enigma

Two articles as link share this Sunday 24/10.

1 The first tip Jeremy Hsu on Scientific American and his article ”The Secrets of Storytelling: Why We Love a Good Yarn. Our love for telling tales reveals the workings of the mind”. Storytelling is important in marketing. And this article gives some insights into why they are effective.

2 The second tip is Nicholas Carr on Strategy+Business and is article “The Google Enigma”. Even though the article is from 2007 it is relevant.

Thursday, October 23, 2008

It is strange how things can change. Now Apple can buy Dell with their "pocket change"

In the business world, everything changes all the time. And the changes can be dramatic. This below is a good example of that.

"Here’s an interesting corporate milestone: When the markets closed on Wednesday, Dell (DELL) was trading at $11.98 share, with 1.96 billion shares outstanding. That puts Dell’s market capitalization at $23.5 billion.

Meanwhile on Tuesday, Steve Jobs reported that Apple (AAPL) ended fiscal year 2008 with $24.5 billion in the bank.

In other words, Apple could buy Dell with the cash it has on hand and still have more than $1 billion left over.

Hard to believe that it’s been only 11 years since Michael Dell, asked what he would do if he were Apple’s CEO, answered:' What would I do? I’d shut it down and give the money back to the shareholders.'"

Update: See also Microsoft closes the quarter with less cash than Apple

Sunday, October 19, 2008


Social Media Strategy

From: geoliv, 2 days ago

Social Media Strategy
View SlideShare presentation or Upload your own. (tags: 15 step)

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Reputation Management

From: geoliv, 2 days ago

Reputation Management
View SlideShare presentation or Upload your own. (tags: reputation online)

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PRSA-NCC Blogger Relations

From: geoliv, 2 days ago

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PRSA-NCC General Primer

From: geoliv, 2 days ago

PRSA-NCC General Primer
View SlideShare presentation or Upload your own. (tags: media social)

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Link Share on why presents is no fun when you grow old and new rules of working

Two articles as link share this Sunday 17/10. Articles which maybe are somewhat out of the ordinary topic on this blog.

1 The first tip Steve Connor from The Independent Science and the article “Why Presents becomes less exciting as you get older”. Again discussion about brains and neurosciences.

2 The second tip is from ZenHabits and its article “12 New Rules of Working You Should Embrace Today”. Internet changes our work habits and how you should go along with these changes.

Wednesday, October 15, 2008

Examples of the Same Old Routine from Marketers

There seems to be consensus that marketing has to changes. But it is one thing to know and another to change ones action. Many marketers do not still get it.

Adam Singer on the Future Buzz writes in the article “Just How Large Is The Business World’s Digital Divide?” about some ways marketers and PR People are lagging behind:

”• Still using E-newsletters and not blogs to present content (Why not both, if you can’t give up the e-newsletter? It is no addition work to give huge added value for your content)
• Still designing websites in all flash/video, not considering usability, SEO or building sustainable traffic
• Still presenting complex PowerPoints with slides that look like reading tests and end up communicating nothing instead of simplifying their messages (I will touch more on this in a future post)
• Still blasting out press releases designed for traditional media to bloggers
• Still trying to apply mass-marketing techniques to the social web
• Still thinking the TV-to-consumer model is not forever broken
• Still thinking that banner ads are a good way to spend a huge sum of money online
• Still using push marketing online instead of pull
• Still using trite, cliched adver-games that are a massive waste of resources to develop
• Still not thinking through what a website’s function should be, and just throwing something together
• Still not taking advantage of incredibly flexible tools, like RSS
• Still not jumping into global the conversation in a way that makes sense while competitors continue to broaden their presence there (and have been for years)”

Saturday, October 11, 2008

Link Share on the importance of skills in programming and useful tools from lifehack

Two articles as link share this Sunday 11/10.

1 The first tip is Mark Prenscy from Edutopia and his article “Programming: The New Literacy. Power will soon belong to those who can master a variety of expressive human-machine interactions.”. This I think is very important and it will change the future society in radical ways. An important article indeed.

2 The second tip is from Lifehacker and the “Best of the Best: The Hive Five Winners.”Here you have a superb compilation of the best tools to use on internet.

Tuesday, October 7, 2008

An Old Truth Which Is Still Relevant

An old truth has always been that power comes foremost not from obtaining knowledge but from know how to use it. That is indeed also relevant today and in the future.

Adam Singer on the Future Buzz writes in the article “Just How Large Is The Business World’s Digital Divide?”:

“In the pre-Google era, those people and organizations that possessed book-like memories and vaults of information were highly valued.
Since anyone can now access any piece of information for free, whenever they want, merely being an information holder has zero value. Those that can organize and present that information in meaningful, innovative and useful ways are emerging as those with power. This is just one major way the world has changed.
Creativity in how you find, manage and then process infinite information is the important skill of today. So is being agile and having the ability to manipulate the global network for your needs.”.

Saturday, October 4, 2008

Link Share on how Chrome was created and to live in the Cloud

Two articles as link share this Sunday 4/10.

1 The first tip is from Wired and Steven Levy’s article “Inside Chrome: The Secret Project to Crush IE and Remake the Web”. This is an informative description of the events onto the launch of The Google Chrome browser.

2 The second tip is from Paul Stamatiou and his article “How To Live the Cloud Life”.
Here you find important services and tools to use if you want to connect to the Cloud.

Wednesday, October 1, 2008

A Trend? A blog about what you will blog about in your other blog

So this is what it has come down to in our post and share frenzy on Internet?

What is a blog post? It can be everything most of us would say. But it seems that some of us stretch this notion in a very funny and interesting way.

The reason for my reflection is that I found that the writer Clive Thompson has a Tumblr with the remarkable title of:

A bunch of stuff. Things I haven’t got time to blog, but need to remember” [to blog about later!].

The funny thing for me here is that now we can blog about our ideas which we plan to write blog posts about. By Thompson publish his notes on Tumblr about possible future blog posts (or a Tumblrlog if you like); he has effectively created a blog post. Conclusion - you do not any longer need to write a blog post in itself. It is enough that you write that you are going too that - then you automatically have written a blog post.

What is next in this development I ask? Is it that we first publish a post about our notes on ideas which we should remember? Second we then publish a post were we explain that we are pondering about whether or not we are going to write a blog post in later time about some of the earlier published notes. Third we publish a post that we now have decided to write a blog post about a note or that we now have decided not to write a blog post about a note. Fourth we post a blog post to inform the readers that we now have started to write a blog post about a note and that it is soon ready to be posted. Fifth we publish our blog post about our published notes. Sixth and finally we post a following up blog what the published blog post was about and make notes on how it gives ideas to new blog posts which we should remember. The circle is closed. In alla these steps, it is possible to get feedback and input from the readers. All which can influence the writing process and the final product.

Must of us do only the fifth step today. But as you have seen, much can be elaborated when it comes to blogging - this especially in relation the concept of life streaming. The concept is only in its infancy and much can be developed it seems.

Ps: And yes - writing this blog post is about writing blog posts.

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