Sunday, October 26, 2008

Link Share on the Workings of Storytelling and the Google Enigma

Two articles as link share this Sunday 24/10.

1 The first tip Jeremy Hsu on Scientific American and his article ”The Secrets of Storytelling: Why We Love a Good Yarn. Our love for telling tales reveals the workings of the mind”. Storytelling is important in marketing. And this article gives some insights into why they are effective.

2 The second tip is Nicholas Carr on Strategy+Business and is article “The Google Enigma”. Even though the article is from 2007 it is relevant.

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