Sunday, November 30, 2008

Link share on entrepreneurship learning through failure and how to become an expert

Two tip this Sunday 30/11.

This first tip is from the blog Unstructured Thoughts and the post "How to Fail: 25 Secrets Learned through Failure".

The second tip is from PluginID and the post "How I Went from Nobody to Industry Expert".

Wednesday, November 26, 2008

Marketing is more about the problem than about the solution

Marketing is about creating conncetion between problems and solutions. However, many times the fokus is to much on solutions and how to communicate those solutions to a customer. But when we disconnect the solution from the problem, it is then the real problem starts for us. Our presented solutions are precived as complex and incompehensible by the customer.

I think that Louis Gray explain this succinctly in his article "It's Not About the Technology, Stupid"

"What we need to do is help translate these honestly geeky tools into something that makes sense to the mainstream. Instead of talking about how many people you're following, APIs and how you use TweetDeck to follow specific terms in Twitter, start by explaining that the service is essentially text messaging that gets recorded and can be sent to many people at once. As for FriendFeed, I always explain it by breaking up the service into its two pieces. The Feed captures all your activity online. The Friend lets you see what your friends are doing, find new ones and interact with each other's content. Don't talk about 40+ supported services and how you can redirect to Twitter or Facebook. Start with the basics."

When we try to chisel out a basic problem and express it in a direct and simplistic way, we suddently can get help for many sources when it comes to the solution. I think that Mark 'Rizzn' Hopkins gives a valuable hint to this in his article "Online Video Publishers Should Look to Monetize Audience, Not Video"

"Folks like Louis Gray and Robert Scoble have been able to launch entire Web 2.0 niches just by describing a problem, and then subsequently promoting a company or set of developers that work to solve those issues. Those are just two names I’m intimately familiar with within the hundreds of Twitter users that have several thousand or more subscribers. Twitter should be striking deals with these users and splitting the cash with them."

Sound marketing should be about focus on problems and value analysis around such problems. The key thing and the hard part are to come up with and formulate the problem. The possible solutions are in many ways already included in how you define the problem. And there are many people who can help you develop and communicate that solution.

Sunday, November 23, 2008

Link share on the finacial crisis: owning houses, cash crunch, and JP Morgan

Three articles as link share this Sunday 23/11. There are all connected to the financial crisis.

1 The first tip is Mark Morford from San Francisco Chronicle and "Buy a house?
Behold, one of the biggest myths of the American Dream
". Some refelective thoughts on ownning houses as part of the America dream.

2 The second tip is from Wall Street Journal "Lehman's Demise Triggered Cash Crunch Around Globe".

3 The third tips is from also from Wall Street Journal on "Calling J.P. Morgan
He was more effective than Paulson and Bernanke combined.

Wednesday, November 19, 2008

Interesting discussion in relation to Chris Brogan's blog post "Communications in a post media world"

Where is internet going and how will we use it in the future? These are examples of important questions to dwell up on.

Chris Brogan wrote a thoughtfull piece on "Communications in a Post Media World".

Many interesting comments where made to the post. For instance, Darryl Parker from Parker Web Marketing contributed with this:

"...we are building the largest [internet] machine ever built by mankind... We [all] are the builders. We are the visionaries. We are the ones whom generations forward will look back and marvel at what we did, what we all did individually and in our organic molecules. We - this generation - may be the most qualified to offer guidance as to its use. Are we the ancients?
I am not vaulted up by this observation. It burdens me. I believe it burdens you and many of the achievers in this space. Post media needs its beacons, but are the beacons simply warnings of crashing against the rocks or are they guidepost to navigate the channels?
Present is action. Future is direction. One must be considered in light of the other. If the beacons emerge, actions will follow."

Todd Lucier from Internet Marketing for Tourism added this information:

"The more people realize that the web isn’t a collection of articles, videos, stories but really a web of people, then true communities will bloom.
The key is to connect with your tribe, the people you have an affinity with and participate in sharing the big ideas on topics that matter.
Page views don’t matter, thought bursts do. Links don’t matter, connections do (is. Twitter friends and feeds).
One thing google has right, one thing the NY Times has right is the quality of the source. The fingers that point toward quality. To rise above the muck of the masses, share great ideas! You’ll earn your place as a trusted source. Even CNN had to prove it’s worth in the beginning.
These are early days my friends.".

I think that these examples gives vital information to what is important. The important relation between direction and action - instead of just action. Communication between humans instead of only links between different materials.

Sunday, November 16, 2008

Link share on new theory about universe and Greenspan's legacy

Two article this sunday of 16 November. They are somewhat out of the topic of the blog.

The first is from Scientific American on "Big Bang or Big Bounce?: New Theory on the Universe's Birth".

The second is from New York Times and "Taking Hard New Look at a Greenspan Legacy".

Wednesday, November 12, 2008

Google Analytics in 60 Seconds: Find the Best Keywords

Learn how to use Google Analytics to find your best performing keywords in Google AdWords and adjust your campaigns to increase the return on your advertising investment.

Sunday, November 9, 2008

Link share on search marketing and Google innovation

An article about "Local Search Marketing Tips for B2B Marketers"

An article from NewsWeek about Google's strive to "Making Social Networks Profitable"

Wednesday, November 5, 2008

Women behind the Google logo and search changes our behaviour

An article about "The Israeli woman behind the Google logo".

An article abouth how search changes our behaviour - "The Secret Influence of Search Behavior"

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