Wednesday, December 31, 2008

E-mail from Google about "Important Information about Android Market"

Google Android has in recent days send out an e-mail to all registered as Android developers. The e-mail confirms that it now will be possible to charge for applications on the market. In other words, the android market has taken one step closer to how the Itunes market works. See the full e-mail below:


Thank you for your participation in Android Market!

Since we launched a couple months ago, the team has been working on
several significant updates to Android Market. I'd like to let you know
about these upcoming changes and what they will mean to you and other
members of our developer community.

Many of you have asked about international expansion plans. I'm happy to
inform you that Android Market will become available to users to download
apps in additional European countries starting early Q1 2009. Some of the
countries we will initially support are Germany, Austria, Czech Republic
and the Netherlands. As we add support for additional countries in Europe
and Asia, we will send out subsequent notifications to you. In
mid-January, we will update the Android Market publisher website to enable
country targeting. Please start thinking about which countries you want to
target and begin preparing your products accordingly (e.g.,
localization). Note that your apps will not become available in these new
countries unless you specifically select them in the publisher website,
after we update it.

Additionally, I would like to confirm that Android Market will support
priced applications starting early Q1 2009, as we'd originally stated last
fall. Given the country-by-country work required to set up payment support
for developers in different countries, we will enable priced app support
in Q1 for developers operating in these countries in the following order:
(1) United States and UK; (2) Germany, Austria and Netherlands; (3)
France, Italy and Spain. By the end of Q1 2009, we will announce support
for developers operating in additional countries. Developers operating in
the above listed countries should begin finalizing their priced
applications, including determining the appropriate pricing strategy.

Finally, please note that our team may need to occasionally contact you
via email or the publisher website to collect necessary product
information (such as screenshots and descriptions). This information would
be used for the Android Market website, found at, which gives applications a second channel of
exposure via the web in addition to the normal on-device access.

We will send out additional details on all these items in the coming
weeks. Thanks for your support, and we look forward to continue working
with you on Android Market.

Eric Chu,
Android Market

Google, Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043

Saturday, December 27, 2008

Link share on Google's evil and The future of social media

Two articles this sunday.

First Daily news from egypt and their article "Big Brother Google?"

Second is from Social media and "Predicting the future of social

Wednesday, December 24, 2008


Monday, December 22, 2008

Link share on Barcodes in mobile phones

Barcode scanning in mobile phones is a application with a lot of potentials. Two tips this sunday concerning Barcode scanning.

The first Eric Hermansen blog post on "Push vs Pull: Two Approaches for Cell Phone Barcode Scanning".

The second is a You Tube video for some Android engineers on how barcode works on Android - "Android - Apps without borders"

Sunday, December 14, 2008

Link share on SEO myths and Twitter as a tool

Two blog post this sunday 14/12-08.

The first tip is "5 Most Annoying SEO Myths".

The second tip is from Guy Kawasaki and "How to Use Twitter as a Twool.

Wednesday, December 10, 2008

Comic Sans Font in Advertising

Comic Sans is a font which has been very criticize and at the same been very popular to use in different context. The font is very popular in advertising. See the video about the font and how it has been used.

Sunday, December 7, 2008

Link share on an interesting marketing approach and the problematic relationship between social media and advertising

Two tips this Sunday 7/12.

This first tip is INTERACTIVE CASE STUDY from Business Week "Issue: AXA's Soft Sell on Retirement". With, AXA chose to offer retirees and pre-retirees a portal focused on their lifestyle needs rather than product

The second tip is from Frank Rose on Wired with "Is Social Advertising an Oxymoron?". So, what if social media and advertising just don’t mix? According to the article "There’s mounting evidence to suggest just that — only this time the backlash isn’t from users, it’s from advertisers themselves".

Wednesday, December 3, 2008

An example of a good marketing message presentation: "Strategy of Giving"

What is good marketing? Well that is a classical question.

I think that the slides show "Strategy of Giving" - see below - which Miika published on is a good example of a part of the answer.

The presentation characterizes of these important things:
It has a human message which we all are somewhat familiar with and can embrace.
It is paradoxical which creates interest.
It is very pedagogically presented.
It is humours.
It is postmodern in that it does what it says you should do.

All these things characterizes good marketing I think.

Strategy of Giving
View SlideShare presentation or Upload your own. (tags: ocean blue)

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