Link share on an interesting marketing approach and the problematic relationship between social media and advertising

Two tips this Sunday 7/12.

This first tip is INTERACTIVE CASE STUDY from Business Week "Issue: AXA's Soft Sell on Retirement". With MyRetirementShop.com, AXA chose to offer retirees and pre-retirees a portal focused on their lifestyle needs rather than product



The second tip is from Frank Rose on Wired with "Is Social Advertising an Oxymoron?". So, what if social media and advertising just don’t mix? According to the article "There’s mounting evidence to suggest just that — only this time the backlash isn’t from users, it’s from advertisers themselves".