Tuesday, December 15, 2009

Semantic Technology Blog: Online retail : How Best Buy is using Semantic Technology to define a new trend

A good article on retail and marketing online

Semantic Technology Blog: Online retail : How Best Buy is using Semantic Technology to define a new trend

Sunday, June 14, 2009

Link share on Wired's problem with ads and Twitter

Two link share.

1 New York Times on "For Wired, a Revival Lacks Ads"

2 TIME on "How Twitter Will Change the Way We Live"

Sunday, June 7, 2009

Link share on Augmented reality and mobile phones

Sensors in mobile phones and RFID creates new possibilities. Below three interesting inputs concerning those topics.

Pat's Blog on "New Mobile Device, New Humanity..."


Mashable on "7 Technologies Shaping the Future of Social Media"

MIT Review on "Google Explores "Eyes-Free" Phones
An adaptive interface with tactile and audio feedback could make it easier to ignore a small screen.
"

Wednesday, June 3, 2009

Link share on Motion tracking and read your face patents

The Register on "Now Google tracking follows you out of cyberspace
Track this topic Print story Post comment
Making your life easier by knowing what you're doing
"

SlashGear on "Sony Ericsson patent reads your face, builds a playlist"

Sunday, May 31, 2009

Link share on the topic on the webb and ads

NYTimes on "Google Floods My Calendar With ‘Star Trek’ Geekery"

RWW on "How to Sell Your Soul on Twitter and Who's Buying"

Wednesday, May 27, 2009

Lin share on Google's mobile jihad and Gladwell Malcom

Two link share

VentureBEat on "Google’s mobile jihad: Support the web, but live with the app".

Malcolm Gladwell on "HOW DAVID BEATS GOLIATH
When underdogs break the rules
"

Sunday, May 24, 2009

Link share on Advice to MySpace and Insight for Twitter

Calacanis.com on "The First Ten Things the New CEO of MySpace Should Do"

Conversation Agent on "Twitter - Macro Insights from Micro Interactions"

Wednesday, May 20, 2009

Link share on Google, Why sharing on the web, and Ebooks

AdvertisingAge on "Is Brand Google in Trouble?"

Left The Box on "Share This or Else! - What Makes People Share Content?"

Futurismic on "Discounts and risk in the ebooks market"

Sunday, May 17, 2009

Link share on Viral web marketing

Baekdal on "7 tricks to Viral Web Marketing"

AdvertisingAge on "Geico's Gecko Gains on Samsung's Sheep in Viral-Video Views"

Wednesday, May 13, 2009

Link share on Business Models and TiVo Ads

Louis Grey on "10 Business Models to Monetize Web Applications"

NYTimes on "TiVo Promotes Ads It Hopes You’ll Talk to, Not Zap"

Sunday, May 10, 2009

Link share on Learning from the Dominos Case

Three link share on Dominos

BusinessWeek on "Lessons from the Amazon, Domino's Debacles"

MEDIAdeluge on "Dominos Responds to Brand Crisis Through Social Media"

Robert Scoble on "“Why Dominos video response at http://www.youtube.com/watch?v... is going to be textbook:

Wednesday, May 6, 2009

Link share on Android problem and Spore creater Hecker

MSNBC on "Android at six months: A one-phone pony"

Forbes on "Symbian And LiMo Take On Android. Yes, Android devices are coming. So are Symbian and LiMo gadgets."

Chris Hecker on "My Liner Notes for Spore"

Sunday, May 3, 2009

Link share on Focus groups, Unintentional marketing, and Storytelling

BusinessWeek on "The New Focus Group: The Collective
Forget about return on investment. Companies need to think about getting return on insight
"

Experience Matters on "Unintentional Advertising"

AdvertisingAge on "Don't Judge This Ad by Click-Through Rate
We Need to Find New Ways to Measure Online Storytelling
"

Wednesday, April 29, 2009

Link share on mobile commerce and RWW the web of data

Three linkshare

M-commerce on "Maximizing the Mobile Commerce Experience"

RWW on "The Web of Data: Creating Machine-Accessible Information"

RWW on "Recommendation Systems: Where Are We Now, Where Do We Need To Go?"

Sunday, April 26, 2009

Link share on Twitter and Crowdsourcing the semantic web

Three link share this time

WSJ on "The Twitter Revolution. The brains behind the Web's hottest networking tool"

lexanderA on "Crowdsourcing the semantic web"

tippingpoint labs on "Twitter and the ‘What Now Factor’"

Wednesday, April 22, 2009

Link share on new info shoppers and the challenges for Android

Two link share


WSJ on "New Info Shoppers"

ITWorld on "The Android 1.5 challenge: Beat iPhone 3.0, Palm Pre"

Sunday, April 19, 2009

Link share on Media and Sensor development

Link share

New York Times on "‘Hyperlocal’ Web Sites Deliver News Without Newspapers"


RWW on "The Future of Journalism Will Be Radically Different"


RWW on "When Sensors and Social Networks Mix"

Wednesday, April 15, 2009

An example of how to establish a clear and distinctive presence on the Internet - the case of Deena Marie Manzanares

How can a person/company make a presence on the Internet? We know a lot of things about how the activities which make up an effective presence on the net should be.

The activities should be easy to understand and find for the viewer. They should have a clean and straight forward design. They should be professional managed and updated on a continuously basis. All activities should be well integrated between themselves so that they create a “wholeness”. The activities together should create a feel of personality and authenticity of the person or company in question.

I think that the artists/actor Deena Marie Manzanares is a good example of such a successful strategy. She has been able to pull through a presence on the internet in an easy to understand manner at the same time as in a professional way.

She has a business site where Deena Marie Manzanare is presented. You find all information you need to know about her and her career. The site characterises of simplicity and professionalism. The design is clean. You find stuff very easy on the site and just by a few clicks you feel that you have a good overall picture of whom Deena is and what she do.

The (viral) motor in her presence on the internet is her "The Deena Show - The women with 1000's faces" on YouTube. Here you find short funny videos which Deena makes. In those videos, Deena’s good looks, personality, and talent become visible for the viewer. The topics of the videos are of general and current interest which the viewer, most likely, wants to share with others.

She has a presence on Twitter (and also on e.g. Facebook and MySpace) to inform people about news in the business, what is happening in her carrier, and chatting about more mundane stuff which is happening in her ordinary life.

All this establish a clear and distinctive presence on the Internet for Deena Marie Manzanares and are thereby a good example to learn form I think.

Wednesday, April 8, 2009

Link share on design crowdsourcing and the debate about the influencer model on the Internet

Wired.com on "Mod That Table: High-End Furniture Goes Open Source"

Keller & Fay from MarketingDayily Commentary on "Critics Of Influencer Model Are Missing The Boat"

Sunday, April 5, 2009

Link share on Affiliate marketing and the future of the Digital book

Two link share this Sunday.

Brad Stone from New York Times on "Is This the Future of the Digital Book?".

Affilate marketing on "3 Things All Affiliate Marketers Need To Survive Online (affiliate marketing review)"

Sunday, March 29, 2009

Link share on Brand Voice and the problem with Advertising on the Internet

Two link share this time.

Kai Turner from Mashable on "Finding the Right “Brand Voice” on Twitter"

Eric Clemons from TechChrunch on "Why Advertising Is Failing On The Internet"

Wednesday, March 25, 2009

Link share on Secrets of marketing and cloud computing

Three link share.

1 By SALVATORE PARISE , PATRICIA J. GUINAN and BRUCE D. WEINBERG from Wall Street Journal on "The Secrets of Marketing in a Web 2.0 World"

2 BusinessWeek on "Behavioral Targeting: Google Pulls Out the Stops"

3 Niall Kennedy from his webblog on "The anatomy of cloud computing"

Sunday, March 22, 2009

Link share on mobile internet and peer to peer explanation

Three link share.

1 BusinessWeek on "Mapping a New, Mobile Internet"

2 Farhad Manjoo from SLATE on "What the Heck Is Twitter? It's not a Google killer, and it's not a Facebook killer."

3 "P2P: an introduction to Peer to Peer by Michel Bauwens"

Wednesday, March 18, 2009

Articles on the technology of RFID

On the discussion on sensors everywhere and marketing, RFID is central.

"Radio-frequency identification (RFID) is an automatic identification method, relying on storing and remotely retrieving data using devices called RFID tags or transponders. The technology requires some extent of cooperation of an RFID reader and an RFID tag.
An RFID tag is an object that can be applied to or incorporated into a product, animal, or person for the purpose of identification and tracking using radio waves. Some tags can be read from several meters away and beyond the line of sight of the reader." Wikiepedia.

Below are som articles about the topic.

1 Wired.com on "10 Best Uses for RFID Tags"

2 Wired.com on "Attention, Shoppers: You Can Now Speed Straight Through Checkout Lines!". "Radio-frequency chips are retail nirvana. They're the end of privacy. They're the mark of the beast. Inside the tag-and-track supermarket of the future.".

3 Sara Perez from RWW on "5 Companies Building the "Internet of Things"".

4 NaturalNews.com on "Feature articles on RFID"

5 Collection of articles from TechNovelGy "RFID Information Technology Articles"

6 "Are you aiming too low with RFID?" PDF file.

Sunday, March 15, 2009

Links share on Sponsored Conversations, SEO and timeless writing topics

Conversation agent on "Forrester says Sponsored Conversations are OK"

RRW on "Forrester is Wrong About Paying Bloggers"

Dan Morrill from TechWag on "Some interesting aspects of the Long Tail"

Lorna Li from Greenmarketing 2.0 on "6 STEPS FOR CREATING A SOCIAL MEDIA MARKETING ROADMAP & PLAN"

Sunday, March 8, 2009

Talk about smart marketing with the help of the Web – the case of a new book about MySpace

Julia Angwin from Wall Street Journal has written a book about the evolvement of MySpace. From what I can judge, it seems to be an excellent book. But that is not the point in this blog post.

The point is the "smart" way the Web helps her to promote her new book. It is a good example and case study of how the viral part of marketing can function on the internet. I do not know if these events are intentional on Mrs Angwin’s part or not and it is either way of no importance for the discussion and arguments here. The interesting thing is how this book thing plays out on the web.

How is this played out? Mrs Angwin choose to write about the most hot topic on the internet – Twitter. The piece is published in the very influential Wall Street Journal. The article is an excellent interesting piece about Twitter – it is easy to read, personal and it includes some practical tips and reflection about twittering. This article of Twitter becomes - accidental or not - the viral “motor” for the promotion of the book.

Among several things in the Twitter piece, she mentions her own twitter account. She also mentions - almost casually - an interview with her in Wired.com. This interview is about her book. She finally mentions Twitturly.com as one of her favourite third party Twitter tool.

At the same time the owner of Twitturly.com seems to need as much promotion as possible for his service so he spread the mentioning in Mrs Angwin’s Twitter article as much as he can through his channels and thereby promote her book about MySpace. In the moment of writing, she also has become the number one on the Twitturly.com list with her article on Twitter.


Some learning points from the case concerning marketing on the web:

1 Choose to deal with a topic which is hot as your viral motor – i.e. in this case a written piece on Twitter.

2 Be careful to deviate from the topic which creates your “motor”. This e.g. when you are dealing with the topic of the motor suddenly stride away and out of context mention the marketing message. Instead try in a natural way to include it within the motor topic - i.e. in this case almost casually mentioning the interview (about the book) when talking about retweeting.

3 Identify and create several sources which together can play out and create leverage in spreading the marketing message (sometimes called the network effect) – i.e. in this case an interview in Wired.com, a written piece about Twitter in WSJ, and a mentioning of Twitturly.com.

4 Make sure that your activities characterises of high quality in all directions – i.e. in this case an interesting, funny, easy, and thoughtful read about Twitter which appeal to the many readers and a interesting and informative interview.

5 Identify and connect to other positive forces on the Web which have a self interest to help you to reach out with your message – i.e. in this case above all Twitturly.com but also Wired.com.


Ps. Yes, by writing this piece, I’m also a contributor of the viral machine of spreading the message of the MySpace book.

Link share on Deep Web Search and best SEO links

Three link share this Sunday.

New York Times on "Exploring a ‘Deep Web’ That Google Can’t Grasp"

Tom Pick from The WebMarketCentral Blog on "Best of 2008: SEO Link Building"

AMIT AGARWAL on Digital Inspiration on "Site Clinic: An SEO Checklist for your Website"

Wednesday, March 4, 2009

The coming "sensors everywhere"

I stumbled upon this quotation the other day: "Personal information is the oil of the twenty-centry" CEO of DoubleClick”. Personal information has to be gathered in different ways.

That GPS and mobile phones will create a new environment for marketing, that we know. However an article form Chris Anderson from Wired.com got me thinking about this. "The End of Theory: The Data Deluge Makes the Scientific Method Obsolete".

The future world is not only about GPS. The development is much bigger. It has to do with the coming emergence of sensors on "everything". This will have profound affect on our society and on marketing. This is therefore a topic which I will follow ahead. Below, therefore some basic articles on the topic.

From Sensors "Future Networks". "The next generation of networks will move beyond disconnected device-specific networks and systems and toward a distributed infrastructure, with intelligent functions residing across the entire network, from its edge to its core."

Also from Sensors "Reality Mining: Browsing Reality with Sensor Networks". "Sensors streaming their data online are turning the Internet into a global sensor network. Software platforms that integrate and mine these data streams may create a world in which sensors become pixels and we browse reality as easily as we browse Web pages today."

On the same subject, however somewhat old from Forbs. Still relevant though "Sensors gone wild"

Saturday, February 28, 2009

Link share on the topic of Freemium and viral

Link share on the topic of Freemium and viral.

Andrew Chang from Furturistic Play on "List of essays on freemium, viral marketing, and online ads". Excellent collection of essays.

Matt Asay at Cnet on "The free-download economy is dead"

Chris Anderson at WSJ on "The Economics of Giving It Away".

Uppdate: RRW has a good pice on the topic "Reversing the Enterprise 2.0 Pricing Model"

Wednesday, February 25, 2009

One more indication that the need to adapt the printed press to internet is accelerating

The death of printed press has been long talked about. And of course, the printed press will not die. However, many magazines and newspaper will have to adapt to a life on internet instead printed on paper. If someone doubts this, read e.g. the article in times on "Google and Amazon to Put More Books on Cellphones". This development has to do both with the producer side and the consumption side of the coin.

This trend seems to accelerate and it is important that the press make sure to establish a business model on internet before the crisis is imminent. In the beginning it should probably has something to do with selling ads on WebPages.

Nicholas Carlson from Silicon Alley Insider writes on "Wired's February Issue Is 3 Millimeters Thin". Even if it should not be exaggerated - this is one small indication of the digitalisation development and its acceleration in bad economic times. It is now the companies have time to adapt to the new circumstances. For those who do not do that in time – press life on paper will be a dire business.

Sunday, February 22, 2009

Link share on spreading ideas and managing personal brand

Four link share this sunday.

1 David Meerman Scott from Hubspot on "How to Create Triggers That Get People to Spread Your Ideas"

2 SAMIR BALWANI FROM left the bok on "Definitive Guide to Word of Mouth Marketing"

3 Radfish from SEOmozBlog on "Canonical URL Tag - The Most Important Advancement in SEO Practices Since Sitemaps"

4 Dan Schawbel from Mashable on "Personal Branding 102: How to Communicate & Maintain Your Brand"

Wednesday, February 18, 2009

Link share on Twitter and Gmail birth

two link share.

1 140 Characters on "How Twitter Was Born"


2 Paul Buchheit on "Communicating with code". A story which gives some lights on how gmail emerged.

Sunday, February 15, 2009

Link share on SEO and protection of your online reputation

Three link share this sunday.


1 Josh Klien Web Strategy on "Search engine marketing - Process & Framework"


2 Christina Laun from Mater in Criminal Justice on "100 Tips, Tools, and Resources to Protect Your Online Reputation".

3 Mark Evans on "The Five Myths of Social Media"

Wednesday, February 11, 2009

Inspiration for marketing - the mobile GPS trend

Google have just launched Latitude. There are many reasons for why this service will be successfull according to The Next Web.

Latitude is an another indication of the ever growing GPS trend. How it could be use in marketing is still in its infancy.

Wired.com though gives some inspiration in "Inside the GPS Revolution: 10 Applications That Make the Most of Location".

1 Drive Fast, Avoid the Cops

2 Sleep Easy, We'll Wake You. You will never fall a sleep and miss exit the train at your end station.

3 Play Tag, With Strangers

4 Call a Cab, the Easy Way. No more complicated adress explanations.

5 Scan a Barcode, Find a Deal

6 See the World, Through Google's Eyes.

7 Train Your Phone to Know Its Place. Train your phone to turn off at certain places.

8 Look Up! Be a Stellar Student. Impress when stargazing.

9 Dark Alley? Call for Help. Help you aviod certain areas.

10 Go Here When You Gotta Go. Find a restroom.

The GPS trend is important for marketers. The question is just how to tap into this fountain of wealth.

Sunday, February 1, 2009

Link share on electric cars, Silicon Valley blindness, and complexity of cloud computing

Three articles as link share this Sunday - 1/2-09.

1 Daniel Roth from Wired on "Driven: Shai Agassi's Audacious Plan to Put Electric Cars on the Road".

2 Alan Wolk on "Scoble Blindness". This article discuss the problems or risk with a too narrow Silicon Valley view on the internet development.

3 Werner Vogel contributes to the discusson of the complexity of cloud computing in "Eventually Consistent - Revisited". the article is presented as: "The goal of this article is to raise awareness about the complexity of engineering systems that need to operate at a global scale and that require careful tuning to ensure that they can deliver the durability, availability, and performance that their applications require. One of the tools the system designer has is the length of the consistency window, during which the clients of the systems are possibly exposed to the realities of large-scale systems engineering."

Wednesday, January 28, 2009

TechNewsWorld on different perspectives on open source development

TechNewsWorld writes interesting about open source and its development in a series of articles named "Bringing Up Open Source".

Here is "Part 2: The Consumer Side" and "Part 3: The Mobile Movement" where they among other things discuss the example of Android.

Sunday, January 25, 2009

Link share on keywords and online marketing

Two link share on internet marketing this Sunday 25/1-09.

The first is from Garry Conn.com and "How Many Backlinks Do You Need To Rank For Keywords in Google?" .

The second link is Mike Fruchter on "Thoughts To Consider For Better Online Marketing".

Wednesday, January 21, 2009

Information aggregation service Alltop.com grows on you

Behind the information aggregation service Alltop.com is Guy Kawasaki.

Alltop "is an “online magazine rack” of popular topics. We update the stories every hour. Pick a topic by searching, news category, or name, and we’ll deliver it to you 24 x 7. All the topics, all the time.".

Check out the video presentation of the service. Both the video and the music are strange - but the message works. The video able the presentation to become somewhat cool and at the same time give the basic information about how the service work: Watch the video here

You see here how an aggregated information page can look like. The example is taken out of my interest in everything which has to do with Android related things.

Sunday, January 18, 2009

Link share on the developments of the mobile phone II

Three articles as link share this sunday 18/1-09.

The first is Jack Ewing from BusinessWeek on "How Bad Is the Mobile Meltdown?"

The second is Evan from Mobile Industry Review on "ZumoDrive is going to change EVERYTHING".

The third is Eliot Van Buskirk from Wired.com on "5 Ways the Cellphone Will Change How You Listen to Music".

Saturday, January 17, 2009

Link love on android related stuff 2

1 Jonathan Corbet from LWN.net on review of "The Android Dev Phone 1".

2 Clint Boulton from Google Watch on "Why Delay of the Kogan Android Phone Is Bad News for Google".

3 A proper and complete manual for G1 from T-mobile. A PDF file: "T-mobile G1 User Guide".

4 2lines Software on "Programming with Android Part 1".

Wednesday, January 14, 2009

Some Links on Android Related 1

Some link to articles on android related stuff.

1 Alan Alvarez from TechZulu on "Indepth Look at Google Android mobile phone software".

2 From the blog In the kine of wine on "Want to learn how to build a Google Android Application?"


3 Peter Kirn from Create Digital Music on "Universal Music: Out with DRM, In with Google Android and Mobile"

Sunday, January 11, 2009

Link share on matters concerning mobile phones

Three posts this sunday. Also this time the theme is related to mobile phone development.


The first is from m-trends.org and Rudy De Waele in "Mobile and Wireless Predictions for 2009"


The second is from Marek Pawlowski and "Touchscreens no substitute for good user experience".


The third is Casey Chan from Android Central with "Round Robin: T-Mobile G1 Review & Final Impressions".

+ one addition from android community: "T-Mobile G1 complete service manual reaches users"

Saturday, January 10, 2009

Link share on the war between different mobile OS platforms and applications

There are a lot about mobile phones right now and also so in this link share. Two articles this day.

The first is from MarketWatch and OHN DVORAK'S SECOND OPINION
"Can Pre really help Palm survive? Commentary: New smart phone seems a lot like Apple's iPhone". It includes an interesting discussion about OS platforms for mobiles.

The second is from CNN and Chrise Fong "Google vs. Apple: The battle to rule mobile applications". Want important part of the war between different platforms is the developers of applications.

Saturday, January 3, 2009

Link share on links as the fabric of the net and a child perspective on the net

Two blog post theme this sunday of 4/1-09.


The first is about links as the fabric of the net. Steve Hodson on WinExtra writes about "Without Links The Web Would Be Bankrupt" and Louis Gray writes about "Internal Linking On Some Tech Blogs Is Out of Control".

The second is from Cnet and Stephen Shankland on "A computer revolution through a child's eyes".

 
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