Saturday, February 28, 2009

Link share on the topic of Freemium and viral

Link share on the topic of Freemium and viral.

Andrew Chang from Furturistic Play on "List of essays on freemium, viral marketing, and online ads". Excellent collection of essays.

Matt Asay at Cnet on "The free-download economy is dead"

Chris Anderson at WSJ on "The Economics of Giving It Away".

Uppdate: RRW has a good pice on the topic "Reversing the Enterprise 2.0 Pricing Model"

Wednesday, February 25, 2009

One more indication that the need to adapt the printed press to internet is accelerating

The death of printed press has been long talked about. And of course, the printed press will not die. However, many magazines and newspaper will have to adapt to a life on internet instead printed on paper. If someone doubts this, read e.g. the article in times on "Google and Amazon to Put More Books on Cellphones". This development has to do both with the producer side and the consumption side of the coin.

This trend seems to accelerate and it is important that the press make sure to establish a business model on internet before the crisis is imminent. In the beginning it should probably has something to do with selling ads on WebPages.

Nicholas Carlson from Silicon Alley Insider writes on "Wired's February Issue Is 3 Millimeters Thin". Even if it should not be exaggerated - this is one small indication of the digitalisation development and its acceleration in bad economic times. It is now the companies have time to adapt to the new circumstances. For those who do not do that in time – press life on paper will be a dire business.

Sunday, February 22, 2009

Link share on spreading ideas and managing personal brand

Four link share this sunday.

1 David Meerman Scott from Hubspot on "How to Create Triggers That Get People to Spread Your Ideas"

2 SAMIR BALWANI FROM left the bok on "Definitive Guide to Word of Mouth Marketing"

3 Radfish from SEOmozBlog on "Canonical URL Tag - The Most Important Advancement in SEO Practices Since Sitemaps"

4 Dan Schawbel from Mashable on "Personal Branding 102: How to Communicate & Maintain Your Brand"

Wednesday, February 18, 2009

Link share on Twitter and Gmail birth

two link share.

1 140 Characters on "How Twitter Was Born"

2 Paul Buchheit on "Communicating with code". A story which gives some lights on how gmail emerged.

Sunday, February 15, 2009

Link share on SEO and protection of your online reputation

Three link share this sunday.

1 Josh Klien Web Strategy on "Search engine marketing - Process & Framework"

2 Christina Laun from Mater in Criminal Justice on "100 Tips, Tools, and Resources to Protect Your Online Reputation".

3 Mark Evans on "The Five Myths of Social Media"

Wednesday, February 11, 2009

Inspiration for marketing - the mobile GPS trend

Google have just launched Latitude. There are many reasons for why this service will be successfull according to The Next Web.

Latitude is an another indication of the ever growing GPS trend. How it could be use in marketing is still in its infancy. though gives some inspiration in "Inside the GPS Revolution: 10 Applications That Make the Most of Location".

1 Drive Fast, Avoid the Cops

2 Sleep Easy, We'll Wake You. You will never fall a sleep and miss exit the train at your end station.

3 Play Tag, With Strangers

4 Call a Cab, the Easy Way. No more complicated adress explanations.

5 Scan a Barcode, Find a Deal

6 See the World, Through Google's Eyes.

7 Train Your Phone to Know Its Place. Train your phone to turn off at certain places.

8 Look Up! Be a Stellar Student. Impress when stargazing.

9 Dark Alley? Call for Help. Help you aviod certain areas.

10 Go Here When You Gotta Go. Find a restroom.

The GPS trend is important for marketers. The question is just how to tap into this fountain of wealth.

Sunday, February 1, 2009

Link share on electric cars, Silicon Valley blindness, and complexity of cloud computing

Three articles as link share this Sunday - 1/2-09.

1 Daniel Roth from Wired on "Driven: Shai Agassi's Audacious Plan to Put Electric Cars on the Road".

2 Alan Wolk on "Scoble Blindness". This article discuss the problems or risk with a too narrow Silicon Valley view on the internet development.

3 Werner Vogel contributes to the discusson of the complexity of cloud computing in "Eventually Consistent - Revisited". the article is presented as: "The goal of this article is to raise awareness about the complexity of engineering systems that need to operate at a global scale and that require careful tuning to ensure that they can deliver the durability, availability, and performance that their applications require. One of the tools the system designer has is the length of the consistency window, during which the clients of the systems are possibly exposed to the realities of large-scale systems engineering."

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