Sunday, March 29, 2009

Link share on Brand Voice and the problem with Advertising on the Internet

Two link share this time.

Kai Turner from Mashable on "Finding the Right “Brand Voice” on Twitter"

Eric Clemons from TechChrunch on "Why Advertising Is Failing On The Internet"

Wednesday, March 25, 2009

Link share on Secrets of marketing and cloud computing

Three link share.

1 By SALVATORE PARISE , PATRICIA J. GUINAN and BRUCE D. WEINBERG from Wall Street Journal on "The Secrets of Marketing in a Web 2.0 World"

2 BusinessWeek on "Behavioral Targeting: Google Pulls Out the Stops"

3 Niall Kennedy from his webblog on "The anatomy of cloud computing"

Sunday, March 22, 2009

Link share on mobile internet and peer to peer explanation

Three link share.

1 BusinessWeek on "Mapping a New, Mobile Internet"

2 Farhad Manjoo from SLATE on "What the Heck Is Twitter? It's not a Google killer, and it's not a Facebook killer."

3 "P2P: an introduction to Peer to Peer by Michel Bauwens"

Wednesday, March 18, 2009

Articles on the technology of RFID

On the discussion on sensors everywhere and marketing, RFID is central.

"Radio-frequency identification (RFID) is an automatic identification method, relying on storing and remotely retrieving data using devices called RFID tags or transponders. The technology requires some extent of cooperation of an RFID reader and an RFID tag.
An RFID tag is an object that can be applied to or incorporated into a product, animal, or person for the purpose of identification and tracking using radio waves. Some tags can be read from several meters away and beyond the line of sight of the reader." Wikiepedia.

Below are som articles about the topic.

1 Wired.com on "10 Best Uses for RFID Tags"

2 Wired.com on "Attention, Shoppers: You Can Now Speed Straight Through Checkout Lines!". "Radio-frequency chips are retail nirvana. They're the end of privacy. They're the mark of the beast. Inside the tag-and-track supermarket of the future.".

3 Sara Perez from RWW on "5 Companies Building the "Internet of Things"".

4 NaturalNews.com on "Feature articles on RFID"

5 Collection of articles from TechNovelGy "RFID Information Technology Articles"

6 "Are you aiming too low with RFID?" PDF file.

Sunday, March 15, 2009

Links share on Sponsored Conversations, SEO and timeless writing topics

Conversation agent on "Forrester says Sponsored Conversations are OK"

RRW on "Forrester is Wrong About Paying Bloggers"

Dan Morrill from TechWag on "Some interesting aspects of the Long Tail"

Lorna Li from Greenmarketing 2.0 on "6 STEPS FOR CREATING A SOCIAL MEDIA MARKETING ROADMAP & PLAN"

Sunday, March 8, 2009

Talk about smart marketing with the help of the Web – the case of a new book about MySpace

Julia Angwin from Wall Street Journal has written a book about the evolvement of MySpace. From what I can judge, it seems to be an excellent book. But that is not the point in this blog post.

The point is the "smart" way the Web helps her to promote her new book. It is a good example and case study of how the viral part of marketing can function on the internet. I do not know if these events are intentional on Mrs Angwin’s part or not and it is either way of no importance for the discussion and arguments here. The interesting thing is how this book thing plays out on the web.

How is this played out? Mrs Angwin choose to write about the most hot topic on the internet – Twitter. The piece is published in the very influential Wall Street Journal. The article is an excellent interesting piece about Twitter – it is easy to read, personal and it includes some practical tips and reflection about twittering. This article of Twitter becomes - accidental or not - the viral “motor” for the promotion of the book.

Among several things in the Twitter piece, she mentions her own twitter account. She also mentions - almost casually - an interview with her in Wired.com. This interview is about her book. She finally mentions Twitturly.com as one of her favourite third party Twitter tool.

At the same time the owner of Twitturly.com seems to need as much promotion as possible for his service so he spread the mentioning in Mrs Angwin’s Twitter article as much as he can through his channels and thereby promote her book about MySpace. In the moment of writing, she also has become the number one on the Twitturly.com list with her article on Twitter.


Some learning points from the case concerning marketing on the web:

1 Choose to deal with a topic which is hot as your viral motor – i.e. in this case a written piece on Twitter.

2 Be careful to deviate from the topic which creates your “motor”. This e.g. when you are dealing with the topic of the motor suddenly stride away and out of context mention the marketing message. Instead try in a natural way to include it within the motor topic - i.e. in this case almost casually mentioning the interview (about the book) when talking about retweeting.

3 Identify and create several sources which together can play out and create leverage in spreading the marketing message (sometimes called the network effect) – i.e. in this case an interview in Wired.com, a written piece about Twitter in WSJ, and a mentioning of Twitturly.com.

4 Make sure that your activities characterises of high quality in all directions – i.e. in this case an interesting, funny, easy, and thoughtful read about Twitter which appeal to the many readers and a interesting and informative interview.

5 Identify and connect to other positive forces on the Web which have a self interest to help you to reach out with your message – i.e. in this case above all Twitturly.com but also Wired.com.


Ps. Yes, by writing this piece, I’m also a contributor of the viral machine of spreading the message of the MySpace book.

Link share on Deep Web Search and best SEO links

Three link share this Sunday.

New York Times on "Exploring a ‘Deep Web’ That Google Can’t Grasp"

Tom Pick from The WebMarketCentral Blog on "Best of 2008: SEO Link Building"

AMIT AGARWAL on Digital Inspiration on "Site Clinic: An SEO Checklist for your Website"

Wednesday, March 4, 2009

The coming "sensors everywhere"

I stumbled upon this quotation the other day: "Personal information is the oil of the twenty-centry" CEO of DoubleClick”. Personal information has to be gathered in different ways.

That GPS and mobile phones will create a new environment for marketing, that we know. However an article form Chris Anderson from Wired.com got me thinking about this. "The End of Theory: The Data Deluge Makes the Scientific Method Obsolete".

The future world is not only about GPS. The development is much bigger. It has to do with the coming emergence of sensors on "everything". This will have profound affect on our society and on marketing. This is therefore a topic which I will follow ahead. Below, therefore some basic articles on the topic.

From Sensors "Future Networks". "The next generation of networks will move beyond disconnected device-specific networks and systems and toward a distributed infrastructure, with intelligent functions residing across the entire network, from its edge to its core."

Also from Sensors "Reality Mining: Browsing Reality with Sensor Networks". "Sensors streaming their data online are turning the Internet into a global sensor network. Software platforms that integrate and mine these data streams may create a world in which sensors become pixels and we browse reality as easily as we browse Web pages today."

On the same subject, however somewhat old from Forbs. Still relevant though "Sensors gone wild"

 
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