Sunday, May 3, 2009

Link share on Focus groups, Unintentional marketing, and Storytelling

BusinessWeek on "The New Focus Group: The Collective
Forget about return on investment. Companies need to think about getting return on insight

Experience Matters on "Unintentional Advertising"

AdvertisingAge on "Don't Judge This Ad by Click-Through Rate
We Need to Find New Ways to Measure Online Storytelling

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